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URLs are effectively road signs, so you thus want them to condition exactly what the website page is about, instead of a bunch of numbers and symbols that imply hardly any to the web site customer.
SERP rankings are determined by the various search engines by themselves. Employing an algorithm, their ‘spiders’ will ‘crawl’ you internet site and determine just how suitable it really is to sure search queries.
By 1997, online search engine designers acknowledged that site owners had been producing attempts to rank properly inside their search engines, and that some website owners had been even manipulating their rankings in search results by stuffing internet pages with extreme or irrelevant keyword phrases.
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